Client
Knockaround Sunglasses
Project
Retail Display Fixture Program
Tradeshow Booth
Retail Fixtures
Knockaround Sunglasses aimed to grow their retail presence without taking up more space. Taller, more efficient fixtures let them build up instead of out. Displays increased from 20 to 36 and 72 glasses each. Acrylic nose displays highlighted Knockaround’s unique style, making them stand out from the competition.
Tradeshow Booth
After establishing their retail display program, our next step with Knockaround was to get more displays into dealers. We revamped their tradeshow presence from a DIY space to a fully modular, 20’x20’ show stopper. Reconfigurable down to a 10’x20’, with functioning electrical components, under counter storage, a functional garage, and space for over 200 glasses, Knockaround has found a way to feed their funnel.
